Arj Thiruchelvam Start a partnership
Partnerships

Brand partnerships

Ambassador, content and event partnerships with running, nutrition, apparel and health brands. A credible expert voice, BBC-level media reach and live event audiences, with an honest, evidence-first approach your customers can trust.

What brands get

Four ways to work together

Ambassador roles

A long-term, credible face for your brand with runners, coaches and the running media.

Content series

Social and video content filmed trackside, for Instagram, YouTube and LinkedIn, explained without the jargon.

Event appearances

Talks, coaching sessions and stand appearances at shows such as the National Running Show and the International Running Expo.

Product education and PR

Clear, evidence-first explanations of what your product does and who it’s for, plus PR pieces with real authority.

410m+Estimated media reach since 2020
370+Media features since 2020
11,000+Combined social and email community
4xNational Running Show speaker, 2024 to 2027
Partners

Brands I’ve worked with

Every partnership is built on products I can honestly stand behind.

Fuel10k logo
Launch partner

Fuel10k

Started as a trial partnership for Fuel10k’s cereals and snack bars, aimed at endurance runners. That led to Arj fronting the launch of their new quick healthy meals range, with social content and PR pieces built on his authority in the running world.

Enertor logo
Footwear

Enertor

A social media partnership built on honest, tested recommendations of Enertor’s running shoes.

Medichecks logo
Blood testing

Medichecks

Social content showing how Medichecks blood tests put Arj’s “assess, don’t guess” approach into practice.

Out’n’About logo
Running buggy

Out’n’About

An ongoing partnership for Coach’s Return (#FromScratchToStartLine), Arj’s campaign documenting his return to running after becoming a dad for the second time, with the Out’n’About Nipper buggy alongside him.

Questions

Partnership questions

What brand partnerships does Arj take on?

Ambassador roles, content series, event appearances and product education with running, nutrition, apparel and health brands that share an evidence-first approach. Current and past partners include Fuel10k, Enertor, Out’n’About and Medichecks.

How big is Arj’s audience?

An estimated 410 million media reach across 370+ features since 2020, an 11,000+ combined social and email community, and live audiences at the National Running Show and International Running Expo.

Can Arj speak or host at our event?

Yes. Arj gives talks, hosts panels and runs coaching sessions, from the National Running Show at the NEC to the International Running Expo in Amsterdam. Send the date and format through the enquiry form.

What qualifications does Arj have?

A BSc (Hons) in Applied Sports Science from Loughborough University, UKA Level 2 and MNU nutrition certification. He lectured in sports science in higher education and co-designed two sports science degrees for Oxford Brookes University.

Does Arj offer 1-2-1 coaching?

Yes, through Performance Physique, his coaching business in Solihull. Visit performancephysique.co.uk for coaching enquiries.

Let’s build something credible

Share your brief, budget and timings and I’ll come back to you directly.

Discuss a partnership
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